Media exposure
If you got a job or you have a showcase now it's the time to contact your local media for exposure. They love doing personal profiles, so you need to let them know that you live just around the corner!
Firstly it really helps to have watched, heard or read the media that you intend contacting about doing a story on you. Do some research and find out the name of the reporter, producer or presenter that you need to contact. Reporters and presenters talk about the "angle" of a story. That refers to the slant or approach they are taking on a story so that it is interesting to their audience. Local media, for example, are generally after the "local" angle.
Once you've thought of what you'd like to say about yourself and your work, call the journalist or producer at your local media. When you introduce yourself mention that you are from the area. Tell them you've successfully work at the "x-show". You might need to briefly explain what this is. Be prepared to forward on the show Media Release.
Tell them about the particular role that you do and where this work is presented. At this point they might ask to arrange an interview, or you can ask them if they would like to interview you. If everyone is keen, decide on a handy time and place.
Firstly it really helps to have watched, heard or read the media that you intend contacting about doing a story on you. Do some research and find out the name of the reporter, producer or presenter that you need to contact. Reporters and presenters talk about the "angle" of a story. That refers to the slant or approach they are taking on a story so that it is interesting to their audience. Local media, for example, are generally after the "local" angle.
Once you've thought of what you'd like to say about yourself and your work, call the journalist or producer at your local media. When you introduce yourself mention that you are from the area. Tell them you've successfully work at the "x-show". You might need to briefly explain what this is. Be prepared to forward on the show Media Release.
Tell them about the particular role that you do and where this work is presented. At this point they might ask to arrange an interview, or you can ask them if they would like to interview you. If everyone is keen, decide on a handy time and place.
Media Releases
Editors and journalists are always looking for a story or 'angle', so make your media release as interesting as possible. Make them want to call you to find out more! Hint at a story or angle by including interesting details about people involved in the show or the ideas behind it. A bit of controversy can go a long way!
It's always good to be able to provide someone to interview, with a photo opportunity as well. Often this will be yourself if you're marketing your own work, but if you also have someone else from the industry to comment on your work or be photographed, that will serve your marketing well. Include a good quote from someone involved in the event or with the artwork (director, actor, reviewer, etc.), because the media will often use this quote.
Keep your media release short and punchy! Give it a catchy headline and make sure it is no longer than one page. Include details like the name, date, time, venue and pricing. It should include your contact details in case they want to get in touch for more information or to set up an interview. Be sure to include all your Social media links.
You could also invite the media to your show or send them a copy of your playbill or CD with Show Music for reviewing.
Finally, always follow up on your media release by ringing the people you have sent it to; ask if they received the release and if they are interested in doing a story.
It's always good to be able to provide someone to interview, with a photo opportunity as well. Often this will be yourself if you're marketing your own work, but if you also have someone else from the industry to comment on your work or be photographed, that will serve your marketing well. Include a good quote from someone involved in the event or with the artwork (director, actor, reviewer, etc.), because the media will often use this quote.
Keep your media release short and punchy! Give it a catchy headline and make sure it is no longer than one page. Include details like the name, date, time, venue and pricing. It should include your contact details in case they want to get in touch for more information or to set up an interview. Be sure to include all your Social media links.
You could also invite the media to your show or send them a copy of your playbill or CD with Show Music for reviewing.
Finally, always follow up on your media release by ringing the people you have sent it to; ask if they received the release and if they are interested in doing a story.
Media Kits
A media kit is a pack of more detailed information about your work (e.g. biographies of the people involved, press clippings or reviews of previous work, photos, music) that you send to the media if they are interested. You can send media kits out with your media release initially, but obviously it is more expensive to do it this way.
Always have a great colour photo (or a few different ones for each media agency) ready to send to the press if they request it. Digital format is often easiest and cheapest but make sure the quality is good enough to reproduce in print. A great photo is a good way to get coverage in the media.
If you have a website make a downloadable Media Kit available from there too.
Always have a great colour photo (or a few different ones for each media agency) ready to send to the press if they request it. Digital format is often easiest and cheapest but make sure the quality is good enough to reproduce in print. A great photo is a good way to get coverage in the media.
If you have a website make a downloadable Media Kit available from there too.
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